Introduction In the digital age, web design has become a powerful tool for communication and engagement. Typography, the art of arranging type and selecting fonts, plays a pivotal role in shaping the user's experience on a website. With the right approach, typography can transform a simple webpage into a visually stunning and compelling platform that captures and retains the attention of users. In this blog post, we will explore the significance of typography in web design and highlight key strategies to harness its power effectively. Creating a Strong Visual Hierarchy One of the primary functions of typography in web design is to establish a clear visual hierarchy. This hierarchy guides users through the content, ensuring they easily grasp the most important information first. Key factors that contribute to a strong visual hierarchy include font size, weight, colour, and contrast. Utilizing larger font sizes for headlines and titles, accompanied by bolder or dif...